Your Seller's Agent
From listing to closing: Your trusted partner in your home-selling journey
Frequently Asked Questions
A seller's agent (also known as a listing agent) is a licensed real estate professional that guides the seller through the sales process. By providing professional pricing, marketing, sales, and negotiation services , the agent helps their client receive optimal value on the sale of their property.
The agent earns a commission as payment for their professional services.
Most people only sell a handful of homes in their lifetime, but a Seller's Agent navigates sales daily. This expertise helps you avoid common pitfalls like overpricing (which can deter buyers), underpricing (which leaves money on the table), or misjudging market trends. They know how to tackle challenges like tricky inspections, lowball offers, or appraisal gaps, and they proactively address issues before they derail your sale.
Their goal? To maximize your profit, minimize stress, and ensure a smooth transaction from start to finish.
Seller's Agents are compensated through a commission agreement negotiated between you (the seller) and me (the Seller’s Agent). Full details are documented in the Listing Contract that we will execute after we agree on the terms.
Here’s what you need to know:
No upfront costs: You pay nothing out of pocket—the commission is only due at closing, once your home sells successfully.
You are not responsible for the Buyer’s Agent compensation: Sellers no longer cover compensation for the buyer’s agent. Instead, buyers are responsible for the compensation their Buyer’s Agent will receive. This means your transaction costs are reduced because you are responsible only for your Seller’s Agent compensation; the buyer is responsible for their Buyer’s Agent compensation.
What’s Included: The agreed-upon commission covers my full range of services we agree on, which can include market analysis, professional marketing (photography, open houses, staging, listings, social media, etc.), negotiation, transaction management, and guiding you through closing. But please note this does not cover any additional professional services you decide to utilize, such as an attorney to represent you at closing.
This compensation structure ensures flexibility, transparency, and perfectly aligns my efforts with your goals: I’m motivated to secure the highest possible price and efficient sale for your home, as my compensation depends entirely on your success.
We'll discuss terms in detail during your consultation and I’ll ensure you feel confident about the value and clarity of our partnership!
Great question! That’s how it’s worked for decades, but it all changed in August 2024.
Here’s the scoop:
In the past, sellers paid both their Seller’s Agent commission and the Buyer’s Agent commission. Now, under the updated 2024 guidelines, buyers and sellers negotiate agent fees separately. This means sellers are resposible for their Seller’s Agent fee and buyers are responsible for their Buyer’s Agent fee.
Why the shift? The goal is to create more transparency and flexibility.
Both buyers and sellers can now discuss fees upfront with their agent and tailor services to their needs and budget. Think of it as putting you in the driver’s seat—you get to choose representation that aligns with your goals, and everyone’s costs are clear from the start.
I will walk you through all the details and options so there are no surprises. It’s all about making sure you feel informed and empowered throughout your home-selling journey.
When you work with me as your Seller's Agent, you’ll get:
Tailored Pricing Strategy: We’ll analyze market data, recent sales, and your home’s unique features to set a competitive price that attracts buyers and maximizes your return.
Professional Marketing: Your home will shine with high-quality photography, placements on mainstream websites, targeted social media campaigns, and MLS listings. I’ll host open houses and leverage my network to bring in serious buyers.
Skilled Negotiation: I’ll vet offers rigorously, negotiate terms in your favor, and guide you through bidding wars or complex contingencies—always prioritizing your bottom line.
Problem-Solving Expertise: From inspection surprises to financing delays, I’ll anticipate hurdles and resolve them quickly, keeping your sale on track.
Vetted Resources: Need a handyman, stager, or attorney? I’ll connect you with trusted pros to prep your home for sale and handle legal details.
Stress-Free Closing: I’ll manage paperwork, deadlines, and communications with buyers’ agents, ensuring a smooth path to closing day.
You’ll have a proactive advocate dedicated to selling your home efficiently and profitably—so you can focus on your next chapter.
I'm glad you asked! I've built my reputation on delivering exceptional results. Browse my performance metrics below, check out my current listings, explore my interactive map of sold listings, or read our client success stories.
Years Experience
Sales Volume
Properties Sold
Average Price
If you’re thinking about selling and want to explore your options, let’s chat! I offer a no-cost, no-pressure consultation to discuss your goals, evaluate your home’s potential, and explain how we can achieve top results together. Reach out today to schedule our meeting—I’m here to help!
The Process
I am very process oriented. Over my years in the real estate business, I've developed a highly effective, results driven sales process that I will tailor to your specific situation. Here's the step-by-step process I will follow to make your experience as pain-free and profitable as possible.
Every seller’s story is unique; and I can best represent you when I fully understand your situation.
So in the fact finding phase I will ask questions about your property, your motivations for selling it, your timeline and financial expectations for selling, and what you hope to get out of the experience. Also, I will review the property to identify its strengths and key selling points; as well as any issues that require attention before putting the property on the market.
Armed with this information, my team and I will prepare a comprehensive sales strategy customized to your specific situation.
In this phase we present the custom sales strategy that we prepared for you. This document contains our recommendations for:
Pricing – Our pricing recommendation driven by a Comparative Market Analysis (CMA) we will complete on your property; enhanced by our knowledge of your neighborhood and current market trends
Marketing Plan – Our detailed plan for marketing your property
Staging – Our recommendations for any pre-listing updates or enhancements to your property
When we are in agreement on the sales strategy, we list the property and execute the marketing plan.
Our marketing strategy is designed to get your property in front of as many qualified prospects as possible.
We accomplish this through a combination of old-school and new-school tactics that:
- List the property on multiple digital platforms, including MLS, Zillow, Trulia, and other local platforms
- Showcase your property through professional photography and videos
- Get the word out through social media, direct mail and email campaigns
- Engage with potential buyers through open houses and private viewings
We continually monitor and adjust our marketing activities to make sure you secure the best possible offers in the shortest period of time.
Many agents and buyers get squeamish during the negotiations. Not me! I love to negotiate; and I'm good at it.
I love reading about negotiations and even more satisfying is negotiating with a potential buyer on your behalf.
Most of all I love to hear the words "You've got a deal!"
Accepting an offer doesn't mean our job is done. We still have to get you across the finish line: the closing.
For example, it's common for the accepted offer to include contingencies that you—as the seller—need to meet. Let's assume that the offer is subject to an inspection; and the inspection determines that you need to repair a wet basement. I will help you satisfy these contingencies by negotiating acceptable outcomes and/or providing referrals to qualified vendors.
Also, we will review all documents and collaborate with any other professionals you engage—such as your attorney, insurance agent, or CPA—at your request.
Even though you've closed on the property, I'm still around to help. For example, I am a referring monster!
I am proud of the referral partners I have to offer. Need a loan? I have a referral? A painter? I have that too! So much of my job continues after closing. I want to be with you before, during, and after your home purchase.
Please reach out to me for whatever you may need.